Freelance Marketeer

Wolters Kluwer

Scrum master and member of the agile marketing team for the tax market segment of Wolters Kluwer in the Netherlands. Together with a team of digital experts, we build, create and finish digital marketing campaigns and projects for the tax segment and Avanzer product family. We created strategies that were aligned to our customer needs and organizational goals.

Campaigns and projects

> As a digital marketing executive I initiated several strategy sessions and came up with a new strategy for 2019
> I briefed our team members on crm and social media campaigns, I evaluated the results
> I helped transform the marketing department of Wolters Kluwer in the Netherlands
> As a scrum master, I facilitated a better way of working, following the Agile methodology

The assignment

Target group: Tax segment
Assignment:
CRM Marketing, Campaigning, Strategy, B2B Marketing
Locations: Alphen aan den Rijn, Deventer
Work philosophy:
Agile & Lean

Willem IJssel de Schepper